Fashion blog Hypebeast has been instrumental in the meteoric rise of streetwear. Statements consisting only of original research should be removed. Fashion, Femininity and Modernity English ed.
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These levels consist of many separate but interdependent sectors. Each sector is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit. Fashion trends are influenced by several factors including cinema, celebrities, climate, creative explorations, political, economical, social and technological. Examining these factors is called a PEST analysis. Fashion forecasters can use this information to help determine growth or decline of a particular trend.
Fashion trends change daily, it can not stay unchanged. Not only did political events make a huge impact on fashion trends but also the political figure played a critical role in forecasting the fashion trend. For example, First Lady Jacqueline Kennedy was a fashionable icon of the early s who led formal dressing trend. By wearing a Chanel suit, a structural Givenchy shift dress or a soft color Cassini coat with huge buttons, it created her elegant look and led a delicate trend.
Furthermore, political revolution also made much impact on the fashion trend. For example, during the s the economy had become wealthier, divorce rate was increasing and government approved the birth control pill. This revolution inspired younger generation to rebellion. In , the leg-baring miniskirt has become a major fashion trend of the s.
Given that fashion designers began to experiment with the shapes of garment, loose sleeveless, micro-minis, flared skirts, and trumpet sleeves.
In this case, mini-skirt trend became an icon of the s. Moreover, political movement built an impressive relationship with fashion trend. For instance, during Vietnam war, the youth of America made a movement that affected the whole country.
In the s, the fashion trend was full of fluorescent colors, prints patterns, bell-bottom jeans, fringed vests, and skirt became a protest outfit of the s.
This trend was called Hippie and it is still affecting current fashion trend. Technology plays a large role in most aspects of today's society.
Technological influences are growing more apparent in the fashion industry. Advances and new developments are shaping and creating current and future trends. Developments such as wearable technology have become an important trend in fashion and will continue with advances such as clothing constructed with solar panels that charge devices and smart fabrics that enhance wearer comfort by changing color or texture based on environmental changes. The fashion industry is seeing how 3D printing technology has influenced designers such as Iris Van Herpen and Kimberly Ovitz.
These designers have been heavily experimenting and developing 3D printed couture pieces. As the technology grows, the 3D printers will become more accessible to designers and eventually consumers, which could potentially shape the fashion industry entirely. Internet technology such as online retailers and social media platforms have given way for trends to be identified, marketed and sold immediately. Posts on Instagram or Facebook can easily increase awareness about new trends in fashion, which subsequently may create high demand for specific items or brands,  new "buy now button" technology can link these styles with direct sales.
Machine vision technology has been developed to track how fashions spread through society. The industry can now see the direct correlation on how fashion shows influence street-chic outfits.
The effects can now be quantified and provide valuable feedback to fashion houses, designers and consumers regarding trends. Military technology has played an important role in the fashion industry. The camouflage pattern in clothing was developed to help military personal be less visible to enemy forces. A trend emerged in the s and camouflage fabric was introduced to street wear. The camouflage fabric trend disappeared and resurfaced several times since then.
Camouflage started to appear in high fashion by the s. A company called Hyperstealth is said to have created a technology that can make an object or person invisible. The company has continued developing this technology, but due to safety and legal concerns minimal information has been released to the public. Additional projects such as using interactive or intelligent technology sources that will be embedding into textiles will adjust to surroundings such as weather.
Clothing is much more than fashion, it is a style of life an expression of ones self. Social media is one of the biggest platforms to exhibit and connect fashion trends with millions of people all at once worldwide.
With the influence of social media, celebrities and bloggers, their voice are easily being heard and have impact on fashion and trend at any time.
Fashion and music are inseparable. Prabal Gurung  highlighted the importance of music to his shows, saying "each season we want to tell a story for 10 minutes…. Music is a representation of fashion that expresses the abstract design concept into relatable harmony for viewers. Fashion relates to social and cultural context of an environment.
According to Matika,  "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives.
Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day. Runway show is a reflection of fashion trend and a designer's thought.
For designer like Vivienne Westwood, runway show is a platform for her voice on politics and current events. For her AW15 menswear show, according to Water,  "where models with severely bruised faces channeled eco-warriors on a mission to save the planet. As we undergo a global economic downturn [ when?
People have also become more conscious of the impact their everyday consumption has on the environment and society. They're looking for ways to mediate their material desires with an aim to do more good in the world. A linear economy is slowly shifting to a circular one. In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new.
This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. MUD is responsible for any repairs during the lease period. Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in to 28 percent in China plans to reduce tariffs on a number of consumer goods and expand its hour transit visa plan to more cities in an effort to stimulate domestic consumption.
The announcement of import tax reductions follows changes in June , when the government cut the tariffs on clothing, cosmetics and various other goods by half.
Among the changes — easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the hour visa scheme. The hour visa was introduced in Beijing and Shanghai in January and has been extended to 18 Chinese cities. According to reports at the same time, Chinese consumer spending in other countries such as Japan has slowed even though the yen has dropped.
Consumers all have different needs and demands that have to be suited. A person's needs change frequently. An important factor to take into consideration when thinking of consumers' needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes.
Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school. Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. You cannot start with the technology and try to figure out where you are going to sell it".
The best way to understand the consumers' needs and therefore predict fashion trends is through market research. There are two research methods: Benefits of primary research is specific information about a fashion brand's consumer is explored.
Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions.
Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth. However, there are drawbacks to this tactic, too.
With such a small sample size, it is hard to know if the greater public would react the same way as the focus group.
There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants.
Knowing the needs of the consumers will increase a fashion companies' sales and profits. Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Fashion breathes on media and medium. The media plays a significant role when it comes to fashion. For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs.
In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account. Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past.
Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty.
Perhaps the most famous of these magazines was La Gazette du Bon Ton , which was founded in by Lucien Vogel and regularly published until with the exception of the war years. Vogue , founded in the United States in , has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone.
One such example of Vogue' s popularity is the younger version, Teen Vogue , which covers clothing and trends that are targeted more toward the "fashionista on a budget". Haute couture designers followed the trend by starting ready-to-wear and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses.
A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry. Examples of this trend are: Fashion Theory and Vestoj Television coverage began in the s with small fashion features. In the s and s, fashion segments on various entertainment shows became more frequent, and by the s, dedicated fashion shows such as Fashion Television started to appear.
FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media's. Vogue specified Chiara Ferragni as "blogger of the moment" due to the rises of followers through her Fashion Blog, that became popular. A few days after the Fall Fashion Week in New York City came to a close, The New Islander ' s Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers.
The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty.
Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion. Videos in general have been very useful in promoting the fashion industry.
This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements. Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.
Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media is changing the way practitioners deliver messages,  as they are concerned with the media, and also customer relationship building. Anthropology, the study of culture and human societies, studies fashion by asking why certain styles are deemed socially appropriate and others are not.
A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion. Through the capitalization and commoditisation of clothing, accessories, and shoes, etc. The definition of fashion and anti-fashion is as follows: Anti-fashion is fixed and changes little over time. Anti-fashion is different depending on the cultural or social group one is associated with or where one lives, but within that group or locality the style changes little.
Fashion is the exact opposite of anti-fashion. Fashion changes very quickly and is not affiliated with one group or area of the world but is spread out throughout the world wherever people can communicate easily with each other. For example, Queen Elizabeth II's coronation gown is an example of anti-fashion because it is traditional and does not change over any period whereas a gown from fashion designer Dior's collection of is fashion because the style will change every season as Dior comes up with a new gown to replace the old one.
In the Dior gown the length, cut, fabric, and embroidery of the gown change from season to season. Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility.
Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion. Change in fashion is part of the larger system and is structured to be a deliberate change in style. Today, people in rich countries are linked to people in poor countries through the commoditization and consumption of what is called fashion.
People work long hours in one area of the globe to produce things that people in another part of the globe are anxious to consume. An example of this is the chain of production and consumption of Nike shoes, which are produced in Taiwan and then purchased in North America. At the production end, there is nation-building a hard working ideology that leads people to produce and entices people to consume with a vast amount of goods for the offering [ clarification needed ].
Commodities are no longer just utilitarian but are fashionable, be they running shoes or sweat suits. The change from anti-fashion to fashion because of the influence of western consumer-driven civilization can be seen in eastern Indonesia.
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